When I first joined Keito Kapture, I was excited to tackle a challenge that would impact thousands of people's daily work lives. Document processing might sound mundane, but I saw an opportunity to transform how enterprises handle their crucial paperwork. As the lead product designer, I embarked on a journey that would eventually touch 25,000 users across major companies like Wells Fargo and Thomas Cook.
I started by sitting down with our CEO, really trying to understand their vision for the software. What were we trying to solve? Who were we trying to help? These conversations helped shape our initial direction. Rather than jumping straight into full development, we decided to start small but think big. I created our first proof of concept - a simple but functional version of what our software could be.
The real learning began when we took this early version to SumaSoft, a BPO office. Watching real users interact with our software was eye-opening. Some features we thought were intuitive weren't, while other capabilities we hadn't prioritized turned out to be crucial. This hands-on experience with users shaped everything that came after.
Working with our team was like conducting an orchestra - each member bringing their unique expertise. Our front-end engineers, machine learning experts, and QA testers all contributed different perspectives. We'd have monthly design workshops where we'd share ideas, challenge assumptions, and build on each other's insights. These collaborative sessions were where many of our best ideas emerged.
I spent countless hours with users, listening to their stories and observing their workflows. Sometimes this meant sitting in their offices, watching how they handled documents, noting their frustrations and celebrations. These observations were gold - they helped us understand not just what users said they needed, but what they actually needed.
As we moved towards Version 2, all these learnings came together. We weren't just building features; we were crafting solutions to real problems we'd seen and heard about. The software evolved to handle complex workflows while staying intuitive and user-friendly. When we finally deployed Version 2 across major enterprises like Thomas Cook and the US Government Mortgage Services, it was rewarding to see how our careful attention to user needs paid off.
Impact on Business and users
25k+
users base expanded
25 pts
Raised NPS score
55%
improved user satisfaction
4+
Enterprises Onboarded
• Raised the Net Promoter Score by 25 points from version 1 to version 2 transition, reaching a total of 75 points, and achieved successful integration within companies serving 25,000 users.
• After the launch of MVP with the paid trial customer in six months, we secured Seed B funding of half a million dollars.
Keito Kapture's journey showcases remarkable growth and enterprise adoption. We reached 25,000 active users across major organizations, demonstrating the platform's scalability and reliability.
The software's successful deployment across six enterprise businesses, including industry leaders like Wells Fargo, Thomas Cook, and US Government Mortgage Services, validates our user-centered approach.
Version 2's release marked a significant milestone, introducing enhanced features while maintaining the intuitive experience our users value. This widespread adoption and positive user engagement reflect the platform's effectiveness in streamlining document processing workflows in complex enterprise environments.
Greatest learning of all time
• If taking any decisions make sure it back by the research and data you’ve found. should be data-driven instead of an assumption.
• If working on long-term project, try to create the ground rules of UX and design to maintain the standard and quality.
• During this sprint, I learned how to empathize with a user group in a limited time frame by interviewing a diverse set of users that are representative of a whole.
